Insights

The Power of Short-Form Video

Short-form video works. At FUZE, we’ve seen how 60 seconds on TikTok, Reels, or Shorts can build connection, spark conversation and grow your brand.

18 Aug 2025

By Ella

Writen by Ella

What’s happening on social right now?

Let’s be honest... In 2025, attention spans are even shorter and audiences want stories they feel, not just watch. The best short-form videos aren’t polished ads. They’re honest, relatable and packed with personality.

We’re seeing brands get real with:

  • Emotional storytelling. Moments that tug at heartstrings, make you smile or bring real people out from behind the scenes. Think “day in the life” snapshots, authentic reactions, or mini-narratives with a human touch.
  • Humour and viral challenges. The memes never stop, but it’s how brands join in that counts. Those who hop onto trending audio or challenges (and put their own twist) get noticed… but only if it feels genuine.
  • Educational content. Sharing tips, how-tos and facts. You help your audience, prove your expertise and stay top of mind.

How can brands join in - without selling out?

If you’re wondering “Can my business really be funny on TikTok?” or “Should I be making Reels about our workday?” - the answer is, yes, as long as it’s true to you.

Here’s how we do it at FUZE (and how you can too):

  • Observe, don’t imitate. Before you jump in, spend time watching what actually gets engagement. Follow the conversations.
  • Choose trends with intent. Don’t jump on every dance - join those that fit your brand’s vibe and message.
  • Put your team in the frame. Share unscripted moments, real reactions and day-to-day stories. When people see the faces behind the brand, trust goes up - and so does engagement.
  • Test, track and adapt. Try different styles. Look at what works (views, likes, shares, comments) and lean into your strengths.

Ready to spark your story?

Short-form video isn’t just another “must-do” - it’s your chance to connect in real time, show your human side and get your brand seen by audiences beyond your usual reach.

At FUZE, we believe authenticity wins. We’ve seen firsthand how putting your team and your story front and centre boosts trust (and organic reach).

Thinking about giving video a go, or upping your game on TikTok? Want help with strategy, trends, or just some creative ideas to get started? Let’s chat - we’re here to help you shine online.

Call us on 01206 803999, or drop us a message. Let’s make your brand’s story unmissable.