Displaying Business Information to Trust Your Calls
You can now make it easier for leads to recognise and trust your calls by turning on the ‘Display business information’ option when creating an Instant Form. When you reach out through Facebook or Messenger, your business name and logo will show on their incoming call screen, helping boost trust and making them more likely to pick up.
Cross Channel Conversion Metrics
If available for your ad account, Meta Ads Manager now offers cross-channel conversion metrics. This feature shows how your Meta Ads are performing across different platforms — including your website, mobile app, and offline channels. By providing a clearer view of conversions from multiple sources, it helps advertisers measure overall campaign effectiveness and make better, data-driven marketing decisions.
Multiple Identities for Partnership Ads
When running a partnership ad, you now have the option to select which brand identities appear in the ad’s header. By default, the setting is ‘Dynamic,’ meaning Meta will decide which identities to show. However, you can manually choose to display both partner identities or only the first identity, giving you more control over brand presentation.
Instant Form Meta Ads now improve lead quality without CRM
Meta Instant Form Ads now help advertisers improve lead quality without a CRM connection. Advertisers can choose between two Performance Goals: maximise lead volume or maximise conversion leads. The second option targets higher-quality leads likely to convert, using Meta’s aggregated data from multiple accounts, no CRM required. While this may lower total lead volume, it increases the likelihood of conversions by prioritising better quality prospects. A CRM connection can still enhance results, but is not essential. This update benefits businesses running Instant Form campaigns, enabling them to generate more valuable leads and improve conversion potential, even without CRM integration.
Meta is introducing ‘Ad Rewards’ for agencies
a great way for your clients to earn advertiser credits they can use toward their Meta ads. To get started, just head over to the ‘Partner Centre’ in Meta Business Manager and look for the ‘Advertiser Rewards’ page to opt in. It’s a simple way to add extra value for your clients!
Meta’s latest ad updates offer powerful ways to enhance your campaigns from building trust with prospects and improving lead quality to tracking cross-channel conversions and accessing ad rewards. These changes can help you get better results and stronger returns. For expert advice and campaign management, call the FUZE Agency team today on 01206 803999
