What’s the Update?
Until now, Instagram content lived mostly inside the app. If someone wasn’t following you, they probably wouldn’t see your posts. But with this change, Google can index public Instagram posts, showing them alongside websites and blogs when people search relevant keywords.
So if your post is about a trending topic, local business, or product, it might pop up on Google - helping you reach new audiences you might never have connected with before.
Why Should Businesses Care?
This update effectively turns Instagram into an SEO tool. Instead of just relying on your followers or Instagram’s own search, your content can rank in Google’s organic results.
That’s a new way to grow your reach, get discovered by potential customers, and drive traffic to your profile or website.
At FUZE Agency, we know that using social media smartly is about more than just posting pretty pictures - it’s about strategy. Now, your Instagram captions and hashtags have even more power if you use keywords that people search for.
How to Make This Work for You
If you want to get found on Google through Instagram, here’s what we recommend:
- Write captions with keywords people actually search for. Think about what your customers might type into Google.
- Use relevant hashtags to help both Instagram and Google understand what your post is about.
- Keep your profile and posts public so Google can index your content.
- Post consistently and share valuable content that’s specific to your niche or industry.
The more you do this, the better chance you have of your posts showing up in search results and getting seen by people who don’t follow you yet.
What This Means for Marketers
This update blurs the line between social media and search marketing. It’s a reminder that SEO isn’t just for websites anymore - it’s everywhere.
For marketers, this means creating content that works across platforms and thinking about discoverability in new ways.
At FUZE Agency, we’re excited to help our clients update their content strategies to take advantage of this shift and unlock new opportunities for growth.
Ready to Boost Your Visibility?
If you want help turning Instagram into a traffic-driving machine, get in touch. We can help you build a strategy that gets you seen - both on social and in search.
📞 Call us on 01206 803999 or send us a message to chat.
