We all know how effective user-generated content can be when it comes to building credibility. But what about the people inside your business? Your employees are already living and breathing your brand, and when they share their own stories, perspectives, and experiences, it creates something far more powerful: employee-generated content.
At FUZE, we believe in the power of people. Our team is our brand, so we let them take the mic – and the results speak for themselves.
What is Employee-Generated Content?
Put simply, EGC is content created by your employees, not your marketing team (although we love them too) - but your designers, account managers, interns, sales execs, and even your finance team.
It could be a quick TikTok from your office, a LinkedIn post sharing a campaign win, or a blog giving industry advice from someone living it day to day.
It’s authentic. It’s personal. That’s what makes it so valuable.
Why It Works:
1. It builds trust.
People trust people. Especially those who aren’t being paid to “sell” something. When your team shares their real experiences and knowledge, it carries more weight than any branded ad ever could.
2. It attracts talent.
Want to stand out as an employer? Let your team show what it’s actually like to work at your company. Candidates are far more likely to apply to businesses where employees are visible, engaged, and proud to be part of the brand.
3. It boosts your reach (organically).
Every time an employee shares something on their own channels, your brand reaches a new audience, often without spending a penny. Multiply that by 10, 20, or 100 employees, and you’ve just created a powerful, scalable distribution network.
4. It strengthens company culture.
Encouraging employees to create content empowers them, gives them a voice, and creates a sense of ownership in your brand. That positivity becomes contagious, both inside and out.
What Does EGC Look Like?
Here are just a few examples of what employee-generated content might look like:
- A TikTok from your team behind the scenes at a photoshoot
- A blog post from a strategist sharing insights into a client campaign
- A LinkedIn post celebrating a new hire or work anniversary
- A Day in the Life Instagram Story from your content creators
- A Reel showing the reality of agency life (we’ve all got snacks in our drawers)
Brands Already Nailing It
A few companies already leaning into EGC and reaping the benefits include:
- Salesforce – Their #LifeAtSalesforce campaign has turned employees into ambassadors across LinkedIn and Instagram.
- Monzo – Known for empowering team members to blog about their roles, processes and projects.
- Lush – Their retail staff regularly feature in behind-the-scenes content, showing how products are made or demoed.
- Gymshark – Their staff are often the stars of their social media, not just influencers or models.
So, how can you start?
Start small. Encourage your team to share what they’re working on. Make it easy for them with branded templates or simple content prompts. Celebrate the posts that go live. And most importantly, lead by example.
Want to build a brand people connect with?
Let your team do the talking.
Need help building your strategy?
Let’s chat – 01206 803999
