Same advertisers ad at both the top and bottom of Organic Search results.
Google Ads has updated its Search ads system, now allowing a single advertiser’s ads to appear at both the top and bottom of search results. This change claims to boost ad relevance and performance. Early testing reveals a 10% increase in visibility and a 14% lift in conversions for bottom-placed ads. While the update permits dual placement for the same advertiser, Google’s policies against double serving remain in effect. Advertisers are encouraged to optimise their campaigns to capitalise on this opportunity.
Age Exclusion feature in Performance Max Campaigns
Within your Performance Max Campaign you can now select Age Exclusions, giving advertisers greater control over age-based targeting. This new feature allows exclusions of specific age groups directly at the campaign level—an upgrade from the previous limitation of excluding only one age range at the Asset Group level. The update enhances targeting precision and helps advertisers allocate budgets more effectively by refining who sees their ads.
However this is part of a gradual rollout, so availability may vary across accounts.
New Ad Strength Guide to Enhance Campaign Performance
Google has introduced a new Ad Strength guide for Google Ads, designed to help advertisers boost performance by optimising asset group setup. The guide recommends including 3 to 15 headlines, 1 to 5 long headlines, 3 to 5 descriptions, and one business name for text assets. For image assets, advertisers can upload up to 20 images in various formats. At least one video is required, though three videos in different orientations are recommended for best results. Additionally, logo assets should include two logos in the specified dimensions. Ad Strength provides real-time feedback to help advertisers build more effective and engaging ads.
Performance Max Short Description extended to 90 Characters
Google has rolled out an update to Performance Max campaigns, expanding the character limit for description fields and giving advertisers more room to craft their messages. The short description limit has increased from 60 to 90 characters, and this change applies to all five description fields within Performance Max campaigns. Though subtle, this 30-character boost offers valuable creative flexibility, enabling marketers to deliver more complete and impactful messaging without needing to trim content.
This quiet enhancement reflects Google's ongoing efforts to fine-tune its advertising tools, helping advertisers build more effective and expressive campaigns within the Performance Max framework.
Could Google Ad’s be the answer to getting your business to the top of search results? Get in touch with the experts at FUZE Agency today.
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