How to Claim Your Google Business Profile
First things first: pop over to Google’s Business Profile Manager and either add or locate your business. Simply follow the prompts, choose a verification method (postcard, phone or video) and before you know it, you’ll have full editing access.
Google Business Profile Optimisation
NAP Consistency
Ensure your Name, Address and Phone number are identical across your website, directories and GBP. Consistency keeps both Google and customers happy.
Categories & Attributes
Pick a primary category that best describes you (e.g. ‘Marketing Agency’) and then any relevant secondary categories. They help people find exactly what you offer.
Description & Services
You’ve got 750 characters—use them! Write a friendly, clear summary that mentions what you do and where you do it (for example, ‘Your go-to marketing agency in London’) and list your key services.
Photos & Videos
Show off your team, office and success stories. Aim for at least ten high-quality images to bring your profile to life.
Google Posts
Treat Posts like mini-blogs—share promotions, events or quick tips weekly to keep your profile fresh and engaging.
Advanced Google Business Profile Features
Insights
Check your search and map views, see what actions people take, and refine your content and posting schedule accordingly.
Messaging and Q&As
Turn on messaging so prospects can contact you directly via GBP, and seed your own FAQs to steer conversations your way.
Booking Links
If you offer consultations or appointments, integrate your scheduling tool so clients can book straight from your profile.
How to Strengthen On-Page & Off-Page Local SEO
Local Citations
Audit sites like Yelp, Yellow Pages and industry directories to ensure your name, address and phone number are spot-on everywhere.
Local Content
Publish brief blog posts or dedicated pages pairing your service with your city name, this draws in people searching for precisely what you do, right where you do it.
Backlinks & Partnerships
Partner with local chambers of commerce, event sponsors or community blogs to earn links that boost your local credibility.
How to Measure Local SEO Success
Keep an eye on your GBP performance alongside Google Search Console metrics. Look at direction requests, website clicks and phone calls. They’re your clearest indicators that people are finding and choosing you. On average, complete profiles earn seven times more clicks than incomplete ones.
Ready to transform local searches into enquiries and real-world visits? At Fuze Agency we are specialists in Local SEO and GBP optimisation. Whether it’s fine-tuning your profile fields, creating location-focused content, or managing citations and backlinks, our team has the know-how to make your business shine in local search. Hand over your local SEO to us, and watch those enquiries and organic traffic grow.
