Google App Campaigns on iOS Get New Bidding Measurement
Google has rolled out new features for App Campaigns on iOS to help marketers drive profitable growth. AI-powered bidding options Target ROAS, Max Conversions, and Max Conversion Value to optimise user acquisition and in-app actions. Creative updates include YouTube co-branded ads, playable formats on AdMob, and video enhancements that adapt content for different placements, expanding reach across Search, YouTube, and Shorts. To address iOS privacy shifts, Google introduced on-device conversion measurement using de-identified data, enabling accurate, real-time attribution while protecting user privacy. Together, these updates give app marketers stronger tools to reach valuable users and maximise campaign performance.
Full placement reporting for Search Partner Network in Google Ads
Google Ads now provides full placement reporting for the Search Partner Network (SPN) across Search, Shopping, and App campaigns, giving advertisers long-requested transparency. The new feature shows exactly where ads appear, with detailed site-level impression data similar to Performance Max reporting. Advertisers can now view a list of all SPN sites displaying their ads, enabling greater visibility into distribution. This allows for more informed decisions around brand suitability, enhanced control over placements, and stronger campaign optimisation. While some may still opt out of SPN, this update marks a significant step toward improved advertiser control and accountability.
Performance Max Channel Reporting Now Lets You Compare Multiple Campaigns at Account Level
Google has updated Performance Max (PMax) Channel Reporting, allowing advertisers to analyse and compare multiple campaigns at the account level instead of only viewing individual ones. The new Account Level Reporting Overview consolidates all PMax campaigns in one place, making it easier to identify performance patterns, segment by conversion metrics, and gain faster transparency. This improvement helps advertisers optimise more effectively by spotting trends across campaigns rather than in isolation. Currently, channel performance data is limited to PMax, but Google suggests the feature may expand to other campaign types in the future, enhancing overall reporting capabilities.
Google Demand Gen launches new brand guidelines settings for campaigns
Google Demand Gen now lets you set Brand Guidelines right at the campaign level, giving you more control over how your ads look. You can pick a main colour, an accent colour, and even a font to help keep your brand consistent across creative assets. While the options are simple today, they’re likely to become more important as Google leans into automatic creative generation and adaptive layouts such as video creation for Demand Gen campaigns. There’s a help page available for this update, though it doesn’t include much detail yet. Still, this feature is a nice step toward easier, brand-safe campaign customisation.
Google ads latest updates highlight just how quickly the advertising landscape is evolving and why staying agile is so important. From smarter bidding and creative tools in App Campaigns to greater transparency with SPN reporting, more powerful insights in PMax, and fresh branding options in Demand Gen, each change gives marketers new ways to optimise performance and stay ahead. You can trust FUZE Agency to keep track of these shifts so you can focus on what matters most, reaching the right audience and driving real growth. For expert advice and campaign management, call the FUZE Agency team today on 01206 803999
