Why an SEO audit matters for ecommerce sites
People use search when they are ready to buy. Small issues can quietly build up over time and get in the way. A slow page here, duplicate pages there, filters that create endless URLs. An ecommerce seo audit checks your site against best practice, your competitors, and today’s search standards. You get a simple list of what to tackle first so you can lift rankings, make browsing smoother, and win more sales.
Common issues we uncover
- Index bloat and crawl waste: Faceted navigation and internal search pages can create many low value URLs that dilute crawl budget.
- Duplicate content and weak canonicals: Collection and variant pages often overlap, which confuses search engines and suppresses rankings.
- Thin or misaligned product content: Descriptions that miss key attributes or search intent reduce both relevance and conversion.
- Site speed and Core Web Vitals: Heavy images, blocking scripts, and too many apps slow pages and hurt both UX and SEO.
- Broken internal linking: Orphaned or deeply buried products are harder for customers and search engines to find.
- Structured data gaps: Missing Product, Breadcrumb, or Review schema means you lose out on rich results and lower click through rates.
- International issues: Poor localisation or incorrect hreflang tags can cause self cannibalisation across markets.
An ecommerce seo audit pulls evidence from trusted tools and real search results. No fluff, just a practical plan ranked by impact and effort.
How FUZE Agency turns findings into results
First, we tidy up the foundations so search engines can understand your store and customers can move through it quickly.
Next, we improve structure so important categories and best sellers are easier to reach from the homepage and menus.
Then we raise content quality. Product and category copy is written to match what people actually search for and to answer the questions they bring to the page. We also add the right enhancements so your listings can qualify for rich results and earn more clicks.
If you are on Shopify, we make sure your theme and apps support good performance and clean navigation.
What you receive from a FUZE Agency ecommerce seo audit
- A summary of the SEO errors and issues that can be resolved.
- A prioritised action plan that balances impact and effort.
- Baseline metrics and simple KPIs so you can track the uplift.
Ready to improve search and sales?
Whether you are preparing a redesign, launching into new markets, or simply want more from the traffic you already have, start with a free ecommerce seo audit from FUZE Agency. We will highlight your biggest opportunities and give you a clear, easy to action plan your team can use right away.
