Since COVID hit our lives, many brick and mortar businesses adapted to an e-commerce way of life to keep them going throughout the pandemic that slowed down the high streets and kept many of us inside.
However, are you finding that despite being available to your customers online, your sales are few and far between? There could be many reasons why you’re driving sales away...
1. Fast websites make money.
The vast majority of e-commerce websites have thousands of products and product images, third-party widgets, videos or some unnecessary code that can make their websites slow.
It is known that 40% of users on your website will leave and look elsewhere if your website is taking far too long to load. Additionally, it can cause a lot of difficulty for a website’s on-page SEO efforts to see an ROI, as Google has a mobile-first approach, and slow websites are a huge no-no for Google.
So how do you speed up your e-commerce website? Speak to a developer. They can compress images, code and solve any other technical issues that slow the traffic to your website.
2. FAQs are more important than you think.
Frequently Asked Questions (FAQs) enable you to directly deal with specific queries that your customers may have about your business, and they are a great way to connect to your target audience.
When it comes to getting traffic on your website via organic sources, a great FAQ section has a lot of potential in ranking on the search results page (SERP), as the content is highly relevant to a user’s search query. Additionally, an FAQ page allows you to optimise your website’s user experience and help increase conversions to your store.
As a business owner, you don’t want to be losing conversions due to unanswered questions that can easily be answered by your FAQs. The best way to ensure that your customer's questions are answered is to make note of the common questions your customers ask and bridge the gap.
3. A solid Call to Action goes a long way.
Having a solid call to action (CTA) throughout all of your content can be a strong way to ensure that your customer’s make the next appropriate move.
When you’re producing content for your website, always keep in your mind ‘where do I want my readers to go next’, whether that’s to purchase your product, get in touch with your customer service team or sign up for your newsletter.
To write a killer CTA, here are a few quick tips:
- Use a strong command verb, e.g. for eCommerce, ‘shop’, ‘buy’ or ‘purchase’ - this tells your customers the exact action you want them to take.
- Give your audience a reason to take action, such as plugging your USPs.
- Write words that inspire emotion in your customers to take action.