Reverse the Wicked Witch's Curse
A scarily good creative campaign we delivered for Wyvernwood's Halloween Season. Wyvernwood is an immersive adventure day out for children, based in Alresford, Colchester. For Halloween 2022, they launched their latest experience - Reverse the Wicked Witch's Curse.
To help target families with young children who would be interested in the spooktacular day out, the FUZE creative team got to work producing a range of assets for the in-house marketing team to put to good use.
- Graphic Design
- Creative Concept
Our creative team developed the visual identity of the Halloween campaign, making sure to showcase the immersive side and atmosphere of the event. Mixing graphics with real-life photography, which strengthened the brand and kept the fantasy element alive by combining things of the imagination with the real world. The artwork was rolled out in a variety of mediums such as local billboards, digital screens, signage and social media graphics.
Through videography we captured the story and introduced various characters along the way, resulting in producing a thirty second campaign video alongside a series of Instagram Reels.
Using the creative talent within the FUZE team, we helped to strengthen brand awareness and build an immersive story that the audience couldn’t resist exploring further.