OLEC Training
Built for the Tracks A bold new brand.
OLEC Training, a key provider of specialist rail training, plays a vital role in equipping individuals to safely work on or near overhead line equipment across the UK rail network. With a growing reputation in the industry, their brand and digital presence needed to reflect their authority and professionalism. Their existing materials lacked impact and cohesion, falling short of representing the confidence and clarity expected in the sector.
Capabilities involved
- Graphic Design
- Creative Concept
- Photography
- Videography
Solutions
We set out to create a brand identity and digital presence as strong and structured as the railways they train people to work on. This included a bold, professional rebrand with a fresh logo and visual identity that speaks to OLEC’s purpose-driven mission. We paired this with a clean, responsive website designed for speed, clarity, and user experience - essential for busy professionals navigating training options. Alongside this, we developed high-quality marketing collateral to support both online and offline promotion, ensuring consistency across all touchpoints.
Results
The result is a confident, modern brand that positions OLEC Training as a leader in its field. Their new website not only improves user navigation and access to key information but also establishes credibility and trust from the first click. With a fully integrated brand suite and professional marketing assets, OLEC now stands out in a competitive market - ready to support more people in building safe and successful careers in the rail industry.