Getting back on track
Since 2004, Tyrenet has provided fast and reliable roadside and on-site tyre repair. Their dedication to getting customers back on the road quickly and without fuss has helped them earn the title of the UK’s leading tyre management and repair specialist. By helping truck, van and car fleets manage and maintain their tyres, Tyrenet helps businesses to keep moving.
- Web Design
- Web Development
By working closely with the client, we were able to gain a firm understanding of Tyrenet’s goals, the current client base and how the website would be used. Our focus on UX was key to the development of this project as it allowed us to streamline the process for the user from the moment they land on the site.
As well as designing and developing the new website, our team was responsible for Tyrenet’s brand evolution. It was important to maintain some existing elements of the brand to ensure that Tyrenet kept the brand recognisable to their loyal client base. Inspired by the initials T and N, we fused the letters together to emulate a unique tyre tread and took a section of this to form an alloy wheel. Taking this idea further, we wanted to include a nod to the four directions of a compass which would symbolise the brand’s national presence.
Our team developed a mobile-first responsive website that is quick and easy for users to navigate. Whilst developing the website, we kept the users at the forefront of our minds and took the necessary steps to ensure that they would be able to find the information that they were looking for. We refreshed the brand, created a unique logo and upgraded the font and colour scheme. It was great to partner with Initforthe who developed the complex backend.