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Real Italiano

"Win A Taste of Italy" Competition Campaign

Real Italiano is a renowned brand specialising in authentic Italian food products, bringing the taste and essence of Italy to the UK market. With a focus on quality and tradition, Real Italiano offers a range of products that capture the true flavours of Italy.

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Capabilities involved

  • Creative Strategy
  • Social Media Advertising
  • Social Media Management
  • Graphic Design
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Campaign Overview: "Win A Taste of Italy"

We collaborated with Real Italiano to design and execute the "Win A Taste of Italy'' competition campaign. The campaign spanned over a six-week period and aimed to achieve three primary goals:

  • Increase the number of email subscribers.

  • Enhance the social media follower count across Facebook and Instagram.

  • Generate sales through the Real Italiano website.

The Results

The "Win A Taste of Italy" competition campaign yielded impressive results, exceeding the client's expectations:

Total Entries: The campaign attracted a total of 7368 entries, showcasing the strong interest of participants in the competition.

Email Subscribers: Real Italiano's subscriber list grew significantly with the addition of 3851 new email addresses, indicating the success of the data capture efforts.

Social Media Growth: The campaign successfully attracted 209 new followers across Facebook and Instagram, expanding Real Italiano's social media presence and engagement.

Sales Impact: The campaign directly contributed to a remarkable boost in sales, with total website sales during the six-week period exceeding £3,000. The enticing prizes, coupled with the campaign's focus on authentic Italian experiences, prompted consumers to make purchases through the Real Italiano website.

If you would like to partner with us to strategise and execute your next great marketing campaign, light the FUZE and get in touch today.

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