Oakheart Christmas 2022 campaign

Oakheart

Fastest Growing Estate Agents in COLCHESTER, ESSEX.

Christmas is the time of year when our homes matter the most - we create precious memories, spend time with family and friends, and of course, eat our weight in delicious food. We were determined to capture this festive warmth for Oakheart Property in their Christmas campaign for 2022.

Oakheart

Capabilities involved

  • Social Media
  • Strategy
  • Web Design
  • Web Development
  • Videography
  • Creative Strategy
An Oakley Christmas Tree decoration with an interactive QR code.
The Oakheart Christmas campaign on an external billboard, designed and managed by FUZE Agency.
A bus stop with an Oakheart Poster board. Designed and managed by FUZE Agency.
A graphic that was produced by FUZE Agency as part of the Oakheart Christmas campaign.
A competition graphic for the Oakheart Christmas campaign

Solutions

We put our creative heads together to create a brand awareness campaign that would target homeowners and house-hunters across Colchester, Ipswich and Sudbury. Our main channels included a stop-motion video, eye-catching billboards and digital screens, engaging social media posts including a competition running throughout the festive season, and a new webpage dedicated to the entire campaign, getting local businesses involved in the fun. Sprinkle in a little bit of Guerilla marketing, hanging branded Christmas decorations on the trees of local businesses, and you’ve got yourself an intriguing brand awareness campaign to help drive sales for the new year.

Results

The range of marketing and design activity involved in this campaign has led to greatly increased reach across Instagram and Facebook. Through our business outreach activity, we have helped build relationships with local independent businesses that will likely be useful contacts to have for future campaigns and marketing activity. Overall, we have further increased the brand awareness for Oakheart in the targeted areas, showing people that they’re one to keep an eye on.

"The FUZE team really pulled through with another creative Christmas campaign. After last year's Home Alone campaign, we weren't sure they could top it - clearly, we were proved wrong"

DARRELL NEVARD, DIRECTOR