Mwanaka Fresh Farm Foods
Harvesting Tradition A bold new identity online
Mwanaka Fresh Farm Foods, a pioneering African farm foods retailer in the UK, had outgrown its original brand and website. While their story and produce resonated strongly with their customers, their outdated branding and inconsistent visuals held them back. The online experience lacked the polish and functionality needed to stand out in a competitive market and support the business’s expansion into multiple retail locations and a growing e-commerce presence. Recognising the need for a refresh, Mwanaka sought a new identity and digital platform that would both reflect their heritage and streamline operations.
Capabilities involved
- Web Design
- Web Development
- Photography
Solutions
We partnered with Mwanaka to deliver a bold new brand identity, complete with brand guidelines to ensure consistent visual storytelling across all touchpoints. A fresh Shopify website was designed and built with e-commerce functionality at its core, including complex delivery rules to handle variable shipping, local delivery, and pick-up points. This simplified back-office operations while offering customers flexible options at checkout.
To showcase their unique produce and products, we carried out a professional product shoot, ensuring authentic, high-quality visuals that brought their farm-to-table story to life. The result was a digital platform that merged striking design with practical functionality - easy to manage, seamless to use, and ready for growth.
Results
The rebrand and new Shopify site delivered measurable impact. Online sales increased as customers engaged more deeply with the refreshed design and intuitive shopping experience. Mwanaka now enjoys stronger brand recognition across their online and physical stores, with consistent visuals that reinforce trust and authenticity. Internally, the team benefits from simplified content management and streamlined order handling, freeing them to focus on what matters most: farming and serving their community.