In Colchester
Bringing back the heart to Colchester Town Centre.
As a Colchester-based business, we were thrilled to be appointed to work with InColchester on an ongoing basis. Our team has had the pleasure of working alongside InColchester on a wide range of projects and campaigns. Whilst each project has a different purpose, the main objectives of each has been to inform, educate and encourage a sense of community spirit.
Capabilities involved
- Creative
- Marketing
Solutions
We approach each individual campaign for InColchester from a unique point of view, taking into account the specific goals and targets they’re looking to achieve. For each campaign, we take a full circle approach to our marketing as our team recognises the importance of bringing a campaign to life beyond digital. Our combination of digital and OOH advertising has helped us with our mission of reaching as many people in Colchester as possible. During some campaigns, we’ve managed InColchester’s social media accounts and published regular, engaging and informative content.
We’ve also designed and produced signage including bollard covers, floor and window stickers within the town centre and at local supermarket sites to reinforce campaign messaging during high foot traffic sites. We’ve also ran a successful door-to-door leaflet campaign across key areas of Colchester and created inserts for The Gazette and The Standard.
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632,000+
PPC Ad Impressions
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1.7m
Facebook Impressions
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46,000
Leaflet Distribution
Results
We’ve helped InColchester to build their brand, solidify their presence and become a one stop shop for local information, news and events. All of these efforts combined have helped the community to recognise InColchester as a trusted voice.