Hatter's Farm
Pumpkin Up Profits 292% Growth!
Hatter's Farm, a family-run business, specialises in outdoor events, pumpkin picking, and newly introduced confetti flower fields. As the business flourished, their website lagged behind, hampered by an outdated design, limited functionality, and poor audience engagement. Recognising the need for a modern upgrade, Hatter's Farm sought to overhaul their online presence to showcase their expanding offerings better and enhance connections with their growing customer base. They required an integrated website that combined their booking system with their domain for a seamless user experience.
Capabilities involved
- Web Design
- Web Development
- Graphic Design
- Marketing
Solutions
Our approach was to create a vibrant, engaging website that effectively captured the essence of Hatter's Farm and guided visitors smoothly through their offerings. We incorporated clear call-to-action buttons and integrated a new ticketing system, enhancing the user experience and enabling precise conversion tracking.
In addition, we developed a robust SEO strategy to increase organic visibility and launched a dynamic Meta Ads campaign. The campaign featured portrait video ads and A/B testing to raise brand awareness and drive relevant traffic to the site. With 15 ads in rotation, we optimised performance by focusing on the top-performing ads.
Results
The revamped website delivered impressive results for Hatter's Farm. The new design is user-friendly and tailored to the target audience, significantly enhancing the overall user experience. The intuitive content management system now allows the farm to easily update their site and add new offerings as their business expands. Advanced tracking tools provide valuable insights into customer acquisition and campaign effectiveness. The farm experienced a 292% increase in revenue year-on-year and achieved a 5.5% website conversion rate!