Whether you want to increase your brand awareness or drive sales, it’s important to be prepared and think creatively. From Christmas countdowns and fun campaigns to cleverly crafted gift guides, it’s vital that you get ahead of the competition and stand out from the crowd. Here are some tips to help you with your festive marketing efforts…
Countdown to Christmas
Get into the holiday spirit by creating a countdown to Christmas! You’re never too old for an advent calendar… right? Nothing beats peeling back the door of a chocolate advent calendar and receiving a sweet treat. Why not incorporate this principle into your marketing efforts? As the countdown to the big day begins, you could treat your customers to a different, limited special offer each day. You might decide to do this on social media to boost your following and engagement, by email to make it more exclusive and expand your mailing list, or by creating an engaging feature on your website. If you’d rather save your sales until Boxing Day, then you could still make the most of a countdown. Add an engaging countdown banner on your website to mark the holiday season and show your enthusiasm for the festive period.
Gift guides are a fantastic way to showcase your stock and provide inspiration for your customers. People often appreciate having a range of ideas presented to them. Your guides could be tailored to different people, for example, gift ideas for her, him or children. It's also a good idea to include options for different budgets too.
Seasonal landing pages, festive emails and relevant social media posts can all help to create urgency and entice your customers to make a purchase. There’s so much competition around this time of year and creating urgency can make sure that your target audience chooses you over your competitors.
Make it Personal
As the old saying goes, it’s the thought that counts! So, make sure that you’re personalising your email campaigns and showing your customers how much they mean to you. There’s a significant amount of evidence to suggest that personalised email content is much more effective and successful than standard, non-personalised content. Studies have shown that open and click-through rates are more likely to be higher when a customer receives an email tailored to them and their interests. Email content also needs to be sharp, snappy and impactful in order to capture the attention of your customers. During the festive season, everyone’s inboxes will be inundated with Christmas wishes and deals and discounts. Make sure your sales and brand emails stand out and stay out of the deleted folder!
Behind the Scenes
The festive period is a nice time to give a sneak peek into what goes on behind the scenes at your business. From the team snacking on mince pies, decorating the office tree or showing off their cheesiest Christmas jumper, it’s a good way of showcasing the people behind the brand. If you’re feeling a little camera shy or this simply isn’t the right direction for your business, then you might decide to use your platforms to talk about something that showcases your business values. If, for example, your company does volunteering or gives a little extra to charities around the Christmas period, then you might want to give these charities a special mention. It’s a good opportunity to help charities and organisations get extra exposure and talk about some of the great work they do. This also demonstrates what’s important to your business and highlights brand personality and identity. Showing an insight into daily life is not only a great way of bringing the brand to life, but also can massively boost recruitment efforts too.
Need a little more guidance on how to make your Christmas marketing efforts the strongest they’ve ever been? FUZE can help. We have a team of marketing specialists who can help you achieve fantastic results. From captivating campaigns and compelling content to PPC and social media management, we can help you with it all. Get in touch with our team today and find out how we can help you!