In a rapidly evolving digital landscape, the line between search and purchase is disappearing, with Shopify leading the charge alongside OpenAI. While there’s still no official announcements, strong rumours and leaked code suggest a groundbreaking integration between Shopify and ChatGPT is already in motion. If true, this could completely transform how we shop online.
According to Shopify CEO Harley Finkelstein, the company is collaborating with “pretty much every single company that you have in mind.” One of those key partnerships appears to be OpenAI. The vision? Consumers will soon be able to discover, compare, and buy products directly through ChatGPT without ever leaving the chat.
Leaked code points to features like 'shopify_checkout_url', 'buy_now', and 'product_offer_ratings' indicating that native Shopify checkout is being embedded directly into ChatGPT. No redirects. No separate product pages. Just chat, compare, and purchase all in one seamless conversation. If this launches publicly, it could rewrite the rules of e-commerce.
And the scale is massive. In February 2025, ChatGPT was the 8th most visited website in the world, pulling in over 400 million users in Q1, with OpenAI aiming for 1 billion users by year’s end according to explodingtopics. A direct Shopify integration could rival TikTok Shop and Meta Shopping and most likely eclipse them entirely.
But this isn’t just another tech update, it’s the merger of search and checkout, the dawn of AI as the new storefront. That means brands will need to rethink everything such as how they optimise product visibility to how they structure content and engage consumers.
That’s where FUZE Agency comes in.
As Shopify management specialists, FUZE Agency helps brands stay ahead of the curve in a rapidly shifting digital economy. With deep expertise in Shopify development, conversion optimisation, and AI-powered commerce strategy, FUZE Agency is uniquely positioned to help merchants navigate these new developments in e-commerce.
Whether you're preparing for AI-driven shopping experiences, integrating advanced chat features, or your shop doesn’t have an online presence at all. We can help you maximise your store's online presence through Shopify’s leading integrations.
This next wave of e-commerce isn't coming, it's already happening. With FUZE at your side, you'll be ready to ride it all the way to the top. Get in touch with the team today.
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