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How To Write a Blog! The Ultimate Guide

Blogs. The most underrated form of marketing yet 75% of bloggers found financial success within regular updates and rewarded handsomely. Do you want to be next? Of course you do! This is the Ultimate Guide on how to write a blog written in five, structured and clear steps.

27 Jun 2025

By Sophie

Writen by Sophie

1. Research

Obviously, research is essential for understanding the topic you are creating a blog on, especially when you're not as experienced on the topic you're writing about. Research can be featured in knowing detailed keywords under the topic that you want your audience to understand by the end. Which can be paired with researching facts and statistics to back up the point you're trying to provide, increasing validity behind your blog. Always, when starting a blog, research accurately to the topic at hand. 

 

2. SEO Page Title.

The SEO Page Title (also known as a title tag) is the clickable headline that appears in the search engine that your viewers will see. Which is why it’s mandatory for your SEO title to appeal to both your audience using keywords that are proven to have the most monthly clicks. By using these terms, it is more likely for your title to appear and thus have a wider click rate. Leaning to a higher success rate within your blog if you involve these keywords. 

 

3. Opening

This part of your blog should be minuscule of a word count of up to sixty words where it needs to both grip your audience with as few words as possible and involve key words within your theme to assure the readers of your knowledge behind the topic. With the main end goal of a blog to lead to the call to action at the end, the opening must be short but reassuring to allow the reader to continue, leaving a better chance of the CTA being clicked on at the end.

 

4. The Main Writing

Subsequently, this main piece should be easy to follow for your readers, a flow that can be achieved in a multitude of ways. One way could be from a change of structure to divide into steps or segments underlined by a sub-title. In this way, it is easier for viewer experience to be satisfied with their understanding of the topic that is divided clearly by each subtitle. Furthermore, don’t use too much sophisticated language to keep the viewer’s attention and understanding throughout the blog with all terms relating to the blog theme to be explained. 

 

5. The Call to Action

This is the last step to finish your blog and the final goal behind your blog. Call to Action means the encouragement to make the next step that within blogs is usually featured by a link to other articles on similar topics of theirs or a part of their socials to interact with. Used as a motivation towards the viewer for immediate action of engagement, a commonly used marketing strategy that comes in handy as the final goal of your blog for future engagement to derive an audience as a result.

 

Speaking of call to action, this is your chance to get in touch with our very own hardworking team. Need any further help with starting up your very own blog? Call us today!

01206 803999